Marketing to the Millennials
A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups tend to chase great experiences. The older generation tended to be more convinced by the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are not familiar with spending time offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms should replace all your print and traditional media marketing platforms.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They, for example, worry over things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They have the most diverse and dynamic tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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